You need both - a person who can execute, and a person who can evangelize. It will be great if a ceo can do both. If not, then there should be a delegate. JT has never been a good communicator. But he is a great leader and CEO who can deliver. What he needs to do is to delegate the public communication to someone who can inspire the listeners. Their CMO seems a better speaker. Why can't he be the spokesperson? Also they need a better PR agency who can write a script that just works! like their drug.