"How can this be...I was told that NGTF ice cream is innovative?" Multiple professionals and organizations say it is. What are your qualifications? That's what I thought...
"Looks like there will be no buyout" Company is still too early for a buyout in my opinion. Give it some time.
"The big boys can just make this type of ice cream themselves and call it "Sleep Tight" or "Sleep Well"...and they already have all the resources they need to dominate the sleepy ice cream market." So why didn't the big boys just create another brand to compete with Halo? They just bought them out instead of going thru the process of creating and marketing a new product. Makes complete sense.
If this was a good market do you think the big boys would be standing there like deer in the headlights? How do you know they are not? Fact is you don't.
I actually have a secret - I have all the ingredients in Coca Cola available to me. I won't tell you where I got them. Since I can just make it on my own, should I stop buying Coca Cola since I can now make it? The ingredients aren't really innovative since I bought them in the store.
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