Obviously there are millions of hopefuls in the retail online discount broker stock environment who figure this is just a lull in the action. Stay patient and eventually you'll make 10 times? 100 times? 100,000 times? your money and you, too, can move to Boca Raton and start acting like a rich person. Seer sucker sport jackets and white loafers with no socks.
The reality about this business is it requires capital to operate. The stuff just doesn't fall from the sky, the stuff being the products in these retail outlets.
An emerging business sector can be somewhat forgiven if the participants don't turn a profit for a few quarters. But when is a few more quarters of no or insignificant profits a few quarters too many? No amount of hype and over zealous promotion will make a difference.
As it pertains to the listed pot companies in the article I figure the insiders will begin paying themselves huge bonuses prior to these companies either going belly up or sinking into the pink sheet sewer market.