Custom labeling (not specific) has been around forever and they are a dime a dozen. I custom labeled cases of wine, etched no less when my daughter was born for a party. That was in the mid 90's. I custom etched wine Jeroboam size (which is the size of four (4) regular 750s) bottles of wine for a client that we IPO'd a few years before that.
This is a saturated market, now everybody does it.