I would agree with you if the customers paid the cover and didn't eat or drink anything and sat there for the whole day/night. This is not the case and has been proven over and over with pics of the bills being posted as well as reviews. The average customer stays 1.5 hours and their check is in the $60-100 range. This isn't an average from all the thousands of customers that go to each Snakes on a weekly basis but what I've seen posted. IMO its accurate. We know the food/drink prices and volume. This is an entertainment concept and not your average restaurant so your comparison means nothing. Snakes keeps growing and bringing in more and more millions. Thats not gonna stop any time soon. This is its infancy and its gonna keep growing. To deny something thats been proven over and over again doesn't make any sense but I'm locked and loaded so it doesn't matter to me. I'm extremely happy with my investment and that I found this golden nugget at these prices.