It's not a gimmick it's a time when you can get maximum exposure if you know anything about media and advertisement you know you have to strike when the wind is in your back.
This will not get any traction going forward its beyond dead.
Question for you for tweeted last week BOD will be engaged and world will hear from them.
The put stupid articles on a site hardly anyone knows about and get zero traffic was that the engagement you expected?
Signs are there this will be a massive epic failure
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