Looks like it's primarily a CRM marketing term rather than a tool for confinement to premises. Just wait. If I could spit-ball it, somebody will run with it.
Using Geo-fencing and Beaconing Technology to Increase Revenues
Written by Prem Khatri Posted December 19, 2014 by Carolina
Although location based services are primarily used for customer relationship management, it is only part of the equation. What is going to separate a software from the competition is how well geo-fencing and beaconing can be tied back and integrated to business intelligence modules.
Integrating data mining and report generation applications that portray accurate information about behavior, demographics, and user movements are important information to casinos. Casinos can gain insight into travel patterns internally and externally of single or groups of people over time.
Using geo-fencing insights is helpful to manipulate ad spend from lower performing locations to better, more desirable locations to increase effectiveness. Beaconing data can be used to map the effectiveness of gaming positions and what particular games are the most popular.
The business intelligence insights are important to casinos who can use this data to bring in more patrons and maximize the casino floor to create more revenue through gambling.
Market Data 
Markets 
AI
