I like the Apple comparison. I would have loved to own Apple when they were in this growth phase. Too young to have got in that one, but sitting perfect in this growth monster. AMFE, "the Apple of the board game industry". Has a nice ring to it!
Yes! APPLE is a good comparator with AMFE for humble beginnings, before all the effort and infrastructure was built. Its the path AMFE is on as well! So look forward to the APPLE level corporation as the years go by!