Above and beyond their cleanliness, true standardization of the chemical profile in the end product is something that CWBHF has that most others do not have. Unless others do their own farming and have standardized genetics with feminized seed protocols, they will unavoidably have variance in the chemical profile for each batch of their products.
The same strain of cannabis can be grown by 100 different growers and turn out 100 different ways because of many reasons. Consumers will not ignore this as they get to know what to expect from full spectrum hemp extract, especially if they are using it medicinally, not recreationally. Standardized genetics with a reproducible seed protocol is the only way to truly do it right, every time, the same way, for the same effects.
CW makes sure they produce the same cannabinoid and terpene profile in every bottle. A vast majority of hemp extract companies have yet to be able to do this. As much as they all tout consistency and quality, many companies are serving up a different product all the time:
When customers purchase Charlotte's Web, they can be confident they are getting the same product, and same unique variety, in every bottle. Wouldn't it be awful to find a product that finally works for you and then having that product be entirely different the next time you buy it? We think so, that's why we are so stringent about our consistency and quality, so every bottle is the same, time after time, year after year.
We have oversight over every plant, on every farm, from seed to harvest and beyond. Not only that, but our plants have been expertly developed to have the richest phytochemical profile we know of anywhere and are grown with the intention of becoming a healthy dietary supplement.
We generate our own seed every year, again ensuring optimal phytochemical profile and plant health. Some of our varieties were grandfathered into the hemp program in 2014.