Your right. Not to poo poo things here but they need to maybe work someone else in the mix here. I'm 55 I know who carmen electra is, I mean she married Dennis Rodman for god's sake. Do women in there 20's and 30's even know who she is? I know the real money potential here is medical but in the meantime try to sell some product. JMHO
With a famous name on the product line + multiple awards, i would be surprised if they cant get orders for at least some trial runs.
These types of products can do great from female impulse buying, esp with a celebrity endorsement. It gives them a sales advantage over other new products in the category
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