Nationwide and pretty well context free (what is tweeted, there is part of the page off camera).
Saw it.... nothing else to speak of...
I'd have to see a flow diagram as to who this is supposed to reach and what it is supposed to say. Especially in nationwide general interest publications. Something is missing. There has to be a followup for this to work....
That said, in the 80's, a software co with a brand new full suite (WP/Spreadsheet/Database/communications/graphics) put a very complete demo/tutorial floppy on each copy of PC Magazine shipped. Spent all their cash on hand and sold under 100 pieces of software. Sold offtheir warehouse full of software packages at 95% off list the next month (not many) and disappeared without a trace...