Kraft Heinz Co. KHC -11.13% reported falling sales and wrote down the value of its brands again, reflecting operational missteps as well as the enormous pressure on food giants to improve their products as consumers gravitate to newer alternatives.
Chicago-based Kraft Heinz said on Thursday that it had booked charges reducing the values of its assets by $1.22 billion for the first six months of its fiscal year.
…Kraft Heinz’s shares fell 14% to below $27. The stock is down 38% this year.
Kraft Heinz Co.’s chief executive wants to create the kind of hit new products that have eluded the company for years… Miguel Patricio, who took over as chief executive in June, has hired executives experienced in food to lead Kraft Heinz’s operations and its U.S. business. Last year, he created a new C-suite role—chief growth officer…