New sources of revenue are always good sources of revenue.
And one has to consider the future of publishing as a business model as well.
Usually publishing a game has huge costs. That’s why so many board games only ever get printed once.
However, they S&L can partner with a digital company and make their own board games into video games, and retain the license.
This would help avoid printing costs altogether, and potentially expose millions of players to the board game.
There are many board games which are being converted into digital titles, such as mobile etc.
They could even combine it with marketing. For example:
Buy any Morning titles digitally and present the proof of purchase to the nearest Snakes&Lattes to save on either the cost of entry or 10% discount on your next purchase!