Generally I average up in yield and down in share price. In selling off premium priced shares on bullish rises I refund a cash reserve for future cyclical buying.
Ford's downtrend this time has been significant and persistent. This is difficult to watch. However, patience has rewarded me before. I pity those who don't control risk growth when share prices are rising. Ford's rise from the ashes of 2008 was spectacular but the decline from near $19 hasn't been a comforting one. I buy into weakness and sell into strength. I provide liquidity for those who are dumping shares at a discount and provide shares to those who want to ride the coat-tails of the next rising star.
I treat my investing as a warehouse business model. Shares are my inventory. I ask my self, "If you were only willing to risk $XX,000 at the bottom of the price cycle, why would you be willing to risk twice that when the price doubles?" I've found that averaging down has been more profitable than averaging up.
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