sentinel this shows you know nothing about marketing. it also shows you will shoot down anything I say. anyone who knows anything about marekting will agree with me.
what would a professionally done world class superbowl commercial cost? 2-3 million? what would the return be? would this be a good decision for gzfx?
initial exposure leads to word of mouth, but word of mouth quickly takes over as your most cost effective and powerful marketing tool.
it is the most important tool they do have or will have. this hold true right down to the smallest business or service.
feel free to call someone who knows and ask them.
this is from wikipedia "Word-of-Mouth Marketing, or WOMM, is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services.
Word-of-mouth promotion is highly valued by advertisers. It is believed that this form of communication has valuable source credibility. Research points to individuals being more inclined to believe WOMM than more formal forms of promotion methods because the receiver of word-of-mouth referrals may believe that the communicator is unlikely to have an ulterior motive (ie.: they are not receiving an incentive for their referrals.) Also people tend to believe people who they know. In order to promote and manage word-of-mouth communications, marketers use publicity techniques as well as viral marketing methods to achieve desired behavioral response. Influencer marketing is increasingly used to seed WOMM, by targetting key individuals that have authority and a high number of personal connections.
A very successful word-of-mouth promotion creates buzz. Buzz generates a highly intense and interactive form of word-of-mouth referral that occurs both online and offline. Successful word-of-mouth initiatives do not follow a strictly linear process with information flowing from one individual to another rather successful models leverage subgroup connectivity and relationships by pursuing a Reed's Law hub approach to message distribution. A marketer has successfully created buzz when the interactions are so intense that the information moves in a matrix pattern rather than a linear one. The result is everyone is talking about or purchase the product or service."
the matrix pattern, 10 becomes 100 becomes 1000 becomes 10,000 becomes 100,000..... only 4 levels deep 10 peole became 100,000
do you think they are getting to atleast 10 people at a tour stop?
oh well shoot me down some more, after all I dont have a clue, all just my opinion
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