pimpin....Don't play the cost card with me, because you said there were no budgetary restrictions should be considered. Refer to your own post on that please and then I'll give you a pass on contradicting your own statement.
Next...I said you were "mostly wrong" because you failed to provide the initial mechanism to generate the word of mouth to reach millions of people. I provided such a mechanism. You proposed a bus tour, which would never have the kind of audience my solution would. We agree that "a buzz" needs to be created revolving around the GZXF brand, but your posts fall short in saying how that word of mouth gets generated. What would a world-class Super Bowl commercial generate in return? Are you joking? People tune into the Super Bowl just to see the ads, and it hits the perfect demographic. Your theoretical matrix needs to be started someplace, and a bus tour isn't it. Ask any Amway person how hard it is to get a "downline" established. Yes, the numbers work on paper, but it breaks down fairly quickly. One person might tell ten people, but it diminishes rapidly, and the message gets garbled (ever play that party game where a message starts at the end of a line of maybe 8 people, who whisper it to the person next to them, and by the time it reaches the end, it has changed dramatically?). Better to reach millions of people at once, in an environment where a commercial event is certain to be discussed by a large majority of that audience. That is what I suggested. Your solution was nowhere near as effective as mine would be, and mine met your criteria, i.e., none.
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