The prescribing will then spread naturally to PCP's as they will see their patients coming back from their cardiology visits on V and begin to change their own prescribing habits as they see specialist adoption.
There is a breakpoint between going for every last individual in a discipline and getting the low hanging fruit/creating an awareness and momentum and going elsewhere. There is a dynamic here, a fluidity and everybody's right and everybody's wrong. In the words of that philosopher (and JC's boyfriend) Steven Stills;
There's battle lines being drawn Nobody's right if everybody's wrong
bfost ...great post and I agree . A key pt of Thero's presentation as far as I was concerned ...was that he said they would direct more sales reps to cardiologists ...as ( from memory ) they were seeing faster uptake with this group.