The partnership with Omega is just a start with the Swatch Group. The Swatch Group is one of the world’s largest watch companies owning brands like Breguet, Harry Winston, Blancpain, Omega, Longines, Rado, Tissot, Balmain, and many others. Swatch Group also prefers to keep all manufacturing in-house. Swatch Group now controls the entire gold processing chain internally. Its own foundry, which has just been granted a Responsible Jewellery Council (RJC) Code of Practices (COP) certificate, is now able to manage all of the gold requirements within the Group.
All of the Group’s gold will be processed in a totally closed cycle and under strict internal control. In other words, the entire transformation process – from the foundry to the semi-finished and finished products – is controlled within the Swatch Group.
Why this matters?
This could be the start of Swatch Group eyeing Liquidmetal Technologies as a takeover. While we and others speculated that Apple might make a play for the company and its over 70 patents, Swatch Group might be the ideal acquirer now that it is incorporating Liquidmetal Technologies into its watch-making process.
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