Medicaid is done at the state level and every state needs to be visited and details presented. Armed with reduce-it and the cost savings to their programs will be where it is at. . You need to come at the commercial population from all angles - Pharmacy Benefits Administrators, Insurance companies and large employers all need to understand the cost benefits to their programs and the health benefits to their patients. Medicare probably will take lobbyists. The consultants can hire the lobbyist so it is not so direct.
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