In many ways, the insincere Trumpists are the most frustrating. Because they don’t really believe in Trump’s belligerent nationalism and racist conspiracy theories, we keep expecting them to feel shame or remorse. But they’re not insincere because they believe in something better than Trumpism. Rather, they believe in very little. They are transactional in a way that makes no psychological sense to those of us who see politics as a moral drama; they might as well all be wearing jackets saying, “I really don’t care, do u?”