You can call it LPC or ATM, but when I worked in Corporate Finance we called it OPM (Other People’s Money). Back in the days of Cable Television, often stock and/or bonds were issued at near junk status to build cable infrastructure. Eventually revenues were generated through bundled services (TV, internet, phone) to pay off these investors/bondholders.
Missling has to get these trials started sooner than later, otherwise the prospect of revenue generation gets pushed well into the future. The time value of money places a higher discount rate towards money further into the future. Thus, the languishing stock price.