I'll put it simple for you, if they drop advertisement expenses we will see green numbers at the end of the month since that's our highest expense today and guess what? it's a variable expense so we can do it; it's not like payroll that can't be droped, however do you or any other investor wants to drop advertisement in an emerging company? not me, I want our brand to grow as much as it can, profitability will come with higher sales and we are seeing those sales increase dramatically every year by advertising. I'm going to stick with Dr Da's projection of 18M but... well, you know what will end up happening and it's going to be beautiful!!!
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