Upon further due digging I completely agree with you that TruFood's is a newly created biz so we'll just have to wait to see what value gets created from TrueFood's...but I too am from Ontario and completely agree with you that the Supreme Sweets Bakery outlet in Toronto is 100% the real deal with a large facility and tons of high value bakery equipment...so it should add some "sweet" value to this newly emerging UHLN growth by acquisition equation right glty!