I’m sure you are familiar with the saying: “get it right the first time”?
Yes it is certainly possible for us to have over 5 franchises by now... if the company decided to put them haphazardly over the map.
That would probably do more harm than good though. Many business fail, not because the concept is bad, but because the location chosen for the business is bad.
The company is taking care to choose the right location for each franchise, and that takes time, and you know what? I am ok with that, because S&L is NOT only retail. They are also distribution and now publishing as well.
One GREAT location is much better than 10 crappy ones. Take Tempe for example. The company will make this location, not only a place that can serve the over 200k students in the area, but it will also use that location to create a distribution hub that serves the entire SW area. This one location will be able to serve as a hot spot of sorts for any businesses nearby that are interested in ordering board games. That’s also how they will grow the brand.