There was a 3rd party, paid promotion, that's why you saw a "HUGE" chatter on upcoming news.
There is no "insider info" being given.
Believe it or not, there are very sophisticated investors working with the company to help grow & promote the BRAND.
A 2nd buy in at Publix has been known (Based on posting here, by actual customers/investors) for several weeks.
Are there still some shares to churn through, YES.
Are sales continuing, YES
Is the business plan, as professed by Management, being executed within reason, YES.
The market just hasn't caught up yet.
It will.
It might take a few more quarters for that to happen, but most here don't care...
Quarter vs. Quarter REV growth CONTINUES