Actually rich does have deep connections in China and asia. Matter of fact he was one of the first importers of Chinese mainstream beer to the US. He even cut a deal with NBA team Houston Rockets to be official sponsor during the Yao Ming era when he was playing for Houston. Then also LA Clippers after. Anyway he sold hundreds of thousands of cases of the beer and one of the first person to really kick off the brand in the US. Rich is very experienced and connected.
Oh here. Just remembered the beers name. Yangjing beer. Check out this article and rich in the article. Rich is a very well connected guy. Heck how do you think he got endorses with the likes of Christie Brinkley to hop in?