Got it.
...CEO Nick Woodman said the plan is to remain independent, but "If there are opportunities for us to unite with a bigger parent company to scale GoPro even bigger, that is something that we would look at."—JPMorgan had helped underwrite the company's 2014 IPO; it's not clear whether there's an interested buyer as of yet.
Wonder how much GPRO share holders is getting if united to a bigger parent company (such as Apple Inc., Google, Garmin, etc...)?
GLA.