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biotech2

09/26/17 10:56 AM

#37664 RE: Ditryin #37663

Large companies are always slow to adapt to technology changes. I don't think their current corporate mandate is to try to develop Very Low Nicotine cigarettes, PERIOD. so end of discussion for now.

They will wait and see what FDA says before changing corporate directions. The executives DO NOT want to take risks, they woud rather pay a huge sum of money later and be right. I mean really, 1,2 or 5 billion, it doesnt matter, as long as they are right. Just not enough things have developed yet.
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ztockings

09/26/17 11:44 AM

#37669 RE: Ditryin #37663

This is why…

http://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DOA89DQ7

BT will never mess with the one thing that can get smokers hooked on their products...their bottom line would hurt. FDA in the other hand is in public safety --that's if $$$ from BT doesn't buy them...recognizes the play nicotine has with these products. Until they are mandated to a certain extent and FDA will exercise their right on this story, BT will never voluntarily enter that cell. Let alone this giant to first enter that arena.

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esad1

09/26/17 5:30 PM

#37693 RE: Ditryin #37663

You wonder the same thing I did. BAT is not a U.S. company and they answer to a different entity than Altria. I think they made a terrible blunder and they do not have the time to assess the VLN mandate from the FDA. Best thing in my opinion that ever happened to us. They wanted high nicotine tobacco which now seems useless in the big scheme of things. They will go the vaping route which seems risky to me but that is the way things go.

They would have made a deal if they could have but they did not opt for VLN I guess and Henry was not going to deal.

Bottom line. Lots of unanswered questions.