You wonder the same thing I did. BAT is not a U.S. company and they answer to a different entity than Altria. I think they made a terrible blunder and they do not have the time to assess the VLN mandate from the FDA. Best thing in my opinion that ever happened to us. They wanted high nicotine tobacco which now seems useless in the big scheme of things. They will go the vaping route which seems risky to me but that is the way things go.
They would have made a deal if they could have but they did not opt for VLN I guess and Henry was not going to deal.
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