This vizio thing is a lot bigger than some people think.
As to "why would vizio add them" it's in their own interest as well. You'd be surprised what kind of pointless apps I got on my Philips smart TV and if I had Viva on there I'd sure as heck download and use it in an instant!
What I would like to know if any of you are savvy with Smart TV can Vizio integrate the Viva App by refreshing all of Vizio owned TV's even previous units sold? I will message CEO about this as well.