An alternate explanation to the query in discussion:
Take note of the "acquisition" designation in the below statement; since we also find in the Q that $ICNB acquired Bellissimma on December 13, 2016, or within the past 12 months.
...List any stock split, stock dividend, recapitalization, merger, acquisition, spin-off, or reorganization either currently anticipated or that occurred within the past 12 months...
Acquisition of Bellissima Spirits LLC On December 13, 2016, the Company entered into a Securities Purchase Agreement with Bellissima Spirits LLC (“Bellissima”) and Bellissima’s members under which the Company acquired a 51% Majority Interest in Bellissima in exchange for the issuance of a total of 10 shares of newly designated Iconic Series D Convertible Preferred Stock