there are so many positive catalysts upcoming in the next 60-90 days...
1. Q1 & Q2 release, which should show pretty steady improvements in sales quarter over quarter
2. California roll out in progress with Erewhon putting Bellissima on full display in its stores - you know there will be promo events coming to BevMo and Erewhon stores very soon as well with CB involved
3. eat, drink vegan festival with Bellissima as a featured sponsor
4. 7/1 Earth Fare rollout in 40 stores accross 11 States
5. Company invited to present Bellissima for final placement in large national chain 2nd week of May
6. International rollout
7. Audited financials expected between August-September
8. Consolidation of the brands under ICNB
9. Winebow Chicago has gone to a direct import platform where ICNB doesnt take ownership of the product at any point and simply does invoicing for the product. I foresee a similar setup occurring for California and other hot areas where Bellissima is selling rampantly.
here are the potential negatives...
1. Financials reveal more toxic debt financing (doubtful) Rich stated in an earlier PR he has no intention of utilizing toxic debt financing going forward
2. Numbers just arent adding up based on what the PR's have led us to believe in terms of the brand being the hottest on the market...this will be very tricky because the timing of PR's and the actual timing the sale occurred could line up in different quarters...not a real issue for longs, but could have a dramatic impact on price given low levels of liquidity for short term traders
3. Reverse split, however, it appears Rich is growing the Company organically so he doesnt have to rely on toxic debt and/or share issuances to fund the rollout. The quarterly will review more insight into this
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