Yes, demand is strong and supply is likely constrained. We need a line of credit from the winery/bottler to really ramp it up. I see late fall as the time when we turn the corner in a big way with this year's harvest of grapes, along with more vineyards helping out as well.
Until then, he needs cash to operate. All businesses start with losses, many of them for many years, so nothing surprising to me here. Well, except the difference being that we already have 3 products in huge demand, with Christie able to bring continuous world-wide exposure to the brand for years to come, and a blistering fast growing prosecco sector.
The toxic debt settlement should allow us to get a line of credit soon. We could be surprised with all kinds of announcements any time soon. Sure, it's rough in the short term, but that also means a chance for some of you to get more shares cheaper.
I think the toxic debt holders simply had Rich under their thumb, instead of him going out of his way to hurt shareholders. I've worked with big NYC lenders before - they always get their money first - they don't give a rat's tail about any business, and they are pros at what they do.
But at least in this case we stand a chance of real success because of the phenomenal demand for the product. By December, it could be one very sweet business running on all cylinders.
Just my opinion; not investment advice.
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