IMO none of the new shares we seen hit the O/S is related to the debt...Approx. 60 million shares...I believe he's having some supply issues...My local retailer is limiting customers to 2 bottles per transaction because the product is in great demand and his distributor is limiting him to 4 cases a month...This is a very small wine and liquor store...For him to be selling this much I am in awe...My guess is Rich is diluting to finance his investment into additional inventory...The lead time to get product from Italy to the West Coast is probably 4 to 6 weeks...I think the supply chain is facing some strain due to the growth and demand of the product...Just my .02 but I believe the 60 million shares went to inventory not Rich pocket