swg_tdr, There are mainly TWO and 1/2 markets for cancer now, but that is RAPIDLY CHANGING. Hear me out.
USA/Can and Europe are obvious. The 1/2 is some Japan, Autralia and some other small parts of the world. About 1.2 Bil people in total.
But the remaining billion of people ALSO get cancers. DO they get treated? Often not and therefor there isn't that Trillion billion dollar market (YET). But they are not getting treated because they have no DETECTION (because radio in Africa for instance is expensive and often hundred of kilometres away of the patient. But a simple blood test is something that can be organised at LOW COST locally (a Job for the Bill & Melinda's of this world, NGO's, Doctors without frontiers, etc if government fail to do it). In China, India, Pakistan, etc the means are already MUCH BETTER and in Latin America also. The income is raising in these area's and a blood test is well within reach compared to the other current means (not taking about the smear, but about the more intrusive diagnostics).
Now you will say: What does it help to detect a cancer if you know the patient doesn't have the means to go for a treatment?
Well, poor people are also people. Knowing the cause of there problem can at least rule out other things, could prepare them for what is coming if they cannot get treatment, can alternatively have pain treatment in place and palliative care. Psychologically I think everybody at least likes to know what they have.
Well, PPHM Binary version of its Simple, Cheap and Fast Exosome blood test FITS in that scenario. So we will see China, Russia, India, Africa, etc use these tests to at least, if no treatment is possible, provide an increased and better care for their population within the scope of possibilities. And hence the Cancer market will grow.
I do not even take in consideration the cancer instance progression which evolved from 1 on 11 to 1 on 3 people (in Western Fast Food, high fat, sugar and alcohol societies). With people getting older the so called "old people cancer's" increase too. So in the end we will probably end up in a society wer everybody at some point in their lives will contract a form of cancer that will need to be detected, treated and followed-up.
Call it visionary :) AIMO.