Sounds like you may have a little MJ in your coffee right now.
Just kidding of course.
It's a fragile and unpredictable space that many are dipping their wick into. Only the best of the best will survivor with more than ample cash and full awareness of regulation and cost to market. Brick and mortar cost 10's of millions just to kick off the first couple of stores. Then it needs to be a proven and successful model before it will grow. Tough road my man.
Best of luck to you! There may be some momentum purchases on the news which might drive the short-term price. So who knows. Hell, just for fun, I might buy half a million shares for some beer money next week.
Actually, JAMN doesn't have the connections to create a chain of coffee shops. All the old management is out; they don't have the Marley name; right now all they have is an idea, and no money to get things off the ground.