"Not a whole lot" is qualitatively different than "no discernible" difference. Relative to some other red wines, Malbec is is a grape that does not lend itself to a "whole lot" of vagary but yet there are many relatively more expensive Malbecs that sell quite well. I agree that price point is important, but where they are now is not very far from where they need to be IMO. They are not stupid, they have done the market research and I imagine their price now is strategic to separate themselves from the swill. It wil come down if needed. And in any case, I would easily spend $2-3 more for Bellissima if it sustains its quality than something like Ruffino or Parini or even Mionetto. Only time will tell if the market agrees.
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