IMO, $ICNB will go through these initial hurdles a step by step. They are still in infancy as per as logistics and distribution goes and just rolling out to more and more stores every week.
As Rich communicated to one of the poster, sometimes they are at the mercy of the distributors to get the product into stores in timely manner. So, all these things need to be sorted out.
Going fwd, probably I will stop looking into daily/hourly price movements.
GLTA..
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