1) Nintendo gets a DIRECT cut of the PokemonGO sales & revenues. 2) Nintendo licenses POKEMON characters, & receives licensing revenues. 3) Nintendo owns & operates the licensing arm: The Pokemon Company. 4) The Pokemon Co has partners & NINTENDO owns a piece of EACH of THOSE partners (who get a cut of PokemonGO business) & gets a cut of their revenues as well.
5) Nintendo, The Pokemon Co., & Google invested in NIANTIC: The publisher of the PokemonGO game.
6) Keep in mind that former Pokemon products & sales have ALSO INCREASED & go MOST DIRECTLY to Nintendo's bottom-line. Plus NEW, Pokemon PRODUCTS have been recently released to RECORD SALES,...So there is that too!!
So NTDOY has an ownership-percentage in: 1) Niantic 2) Nintendo (of course) 3) Direct (~50%) AND partial-stakes in The Pokemon Co partners; Game Freak, Creatures Inc.
ALL of whom get a STAKE in PokemonGO
So just from this ONE PRODUCT: PokemonGO Nintendo gets a percentage of the PokemonGO sales & revenues Nintendo OWNS a piece of Niantic's percentage of those sales & revenues The Pokemon Company (~50%) owned by Nintendo gets a percentage of PokemonGo sales & revenues; which Nintendo gets. The PARTNERS of The Pokemon Company get a percentage of the Niantic product & Nintendo has a STAKE in them as well.
AND the PokemonGO PLUS product is a Nintendo product, as are ALL Pokemon Games & products that CONTINUE to sell well, be expanded, merchandised, licensed, etc..
The DD may be extracted whereby the partnerships, stakes & associations may be extrapolated if one is determined to do some digging. HOWEVER, these associations have been SEVERELY UNDER-REPORTED & subject to; BIASES, poor research, & "fake news". One should do their OWN DD & make their decisions accordingly.
My suggestion has been to BUILD A CORE position here. I see future VALUE that has YET to be unlocked; like the $36B a year Disney does in LICENSING REVENUES alone. Nintendo is a 100 YEAR OLD PLUS company that has been HISTORICALLY hesitant to market & license their beloved characters to outsiders. But the CEO has said that the next 5-10 years should find NTDOY VERY WILLING to UNLOCK that revenue stream.
PokemonGO validates NTDOY licensing benefits & there is MORE TO COME with the 2020 Olympics, Official Olympic Games Mascot, the OPENING of GAME PARKS (a la Disneyland, etc.) & MORE. So I recommend building a core & trading the easy ~25-35% trading channel the stock's volatility offers. UNTIL the market catches UP to what's going on here with NTDOY....