Tuesday, August 16, 2016 10:53:50 AM
Not quite!! Nintendo, with Google-FUNDED (~$30mm) NIANTIC = another ~10% ownership!
PLUS, "The Pokemon Co.", originally-funded BY Nintendo with upstart Game Freak; suggests Nintendo ownership at ~50% of GF.
NOTE HOWEVER: GF ran out of money BEFORE the original Pokemon Game Boy product was released & subsequently brought on ANOTHER Nintendo-FUNDED partner in Creatures, Inc., for cash & programming support in order to deliver the original Pokemon game; Nintendo owns ~10% of Creatures, Inc., too!!
Whereas Nintendo is thought to derive ~13% of the REVENUES DIRECTLY; Nintendo will GET A CUT from EACH of the other partners as follows:
[] Niantic ~10%
[] Game Freak ~50%
[] Creatures, Inc. ~10%
Pokemon GO $$$$$$$$$$$$$$$$$ => Niantic & "The Pokemon Co."
"The Pokemon Co." = Nintendo, Game Freak, Creatures, Inc.
Niantic = Nintendo & Google
So, DEPENDING UPON how the gross receipts are distributed between Niantic & "The Pokemon Co.", Nintendo stands to earn a percentage of BOTH SIDES of the initial revenue split: First, by virtue of their investment & stake in developer Niantic. Second, via their own DIRECT share in the "The Pokemon Co.".
THIRD, via the percentages of BOTH other parties that constitute "The Pokemon Co.": Game Freak & Creatures, Inc., as discussed.
NOTE: Game Freak, Creatures, Inc., & Nintendo form "The Pokemon Co."; which is the licensing, development, & rights ARM of the Pokemon Franchise. HOWEVER, to be CLEAR, Nintendo OWNS (& essentially controls) the trademarks & distribution thereof.
TWO CRITICALLY IMPORTANT POINTS HERE:
1) The Pokemon GO Global-rollout continues (China, India, S. Korea, etc.)
2) The "sponsored-location" REVENUE MODEL (see McDonald's Japan) is only just getting going....
FROM Niantic CEO (Pokemon GO developer & distributor):
https://www.vg247.com/2016/08/01/pokemon-go-creator-talks-about-mcdonalds-partnership-and-upcoming-special-events/
For those INTERESTED in the FACTS, some DD into the origins of EACH COMPANY, but MOSTLY "The Pokemon Co.", should be helpful to SORT OUT the % Nintendo will ULTIMATELY earn on the $1B+ Annual Run-Rate of Pokemon GO!
ANOTHER CRITICAL POINT: The POKEMON Franchise has seen a RESURGENCE in SALES as noted by MANY MANY other companies. Those game sales, licensing products, trading cards, etc., go DIRECTLY to TPC ("The Pokemon Co.") & benefit Nintendo DIRECTLY as well.
Of course ANY CALLS to retailers like GameStop shows Nintendo's Pokemon products (read, non-PokemonGO product) are selling briskly with momentum.
Here's MORE 3rd-party PROOF (from an Earnings CALLS Transcript) showing Pokemon products selling BRISKLY amidst Pokemon GO global roll-out (which continues):
http://seekingalpha.com/article/3995825-build-bear-workshops-bbw-ceo-sharon-price-john-q2-2016-results-earnings-call-transcript?part=single
http://seekingalpha.com/article/3995533-shopifys-shop-ceo-tobi-lutke-q2-2016-results-earnings-call-transcript?part=single
There will ALWAYS be people MISTATING relationships, percentages, etc. from those essentially thought to be "REPORTING" on the issue. Bottom-line is that current "reporting" in this internet-age is sorely lacking if not DREADFUL. Those interested in uncovering the FACTS can find verification on my comments in reputable sources, corporate filings, etc..
Also, ASIDE from the $500,000.00 Pokemon World Championships beginning this Friday in San Francisco, the NEW Pokemon GO PLUS product is due out next month!! = MORE sales & revenues!!!
$NTDOY
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