"What is the deal with Apple?"
Maybe you should ask Apple/Li. Nobody really knows on this board.
Bottom line is Li is in this to make money off of his investment in liquidmetal. Whether it comes through CE in collaboration with Apple or through non-CE, or both, I don't really care, and no body really knows for sure.
I'm in for another 6 months to see what direction this takes. Like I said if it seems like a bunch of huff and puff I will be out. But I suspect from Li's track record he is a doer, and not just a sayer.
Our first PR in 2017 from Li will be about the new facility, and this alone will give another boost to the share price.