Replies to post #13603 on United Communications Partners Inc (UCPA)

[naturalborninvestor]

it is because the business functions like a flow heater

- client media budgets are like a spring of fresh water that is collected by the best pitches

- a ton of those advertising funds are flowing into the company

- the money is worked and 'heated' by some services

- and leaves the company in the form of media placement costs. Very little actually sticks.


Graphically, the business model looks like this...



- The challenge is to develop complementary services that are unrelated to the usual flow, here pictured on the left in the form of washing powder!