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Sunday, September 04, 2016 1:28:07 PM
it is because the business functions like a flow heater
- client media budgets are like a spring of fresh water that is collected by the best pitches
- a ton of those advertising funds are flowing into the company
- the money is worked and 'heated' by some services
- and leaves the company in the form of media placement costs. Very little actually sticks.
Graphically, the business model looks like this...
- The challenge is to develop complementary services that are unrelated to the usual flow, here pictured on the left in the form of washing powder!
- client media budgets are like a spring of fresh water that is collected by the best pitches
- a ton of those advertising funds are flowing into the company
- the money is worked and 'heated' by some services
- and leaves the company in the form of media placement costs. Very little actually sticks.
Graphically, the business model looks like this...
- The challenge is to develop complementary services that are unrelated to the usual flow, here pictured on the left in the form of washing powder!
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