Right. Send mass mailers and cold call all of the small business doctors. Those $9/hour phone bank people will sound great hammering away and yelling over each other into the phones.
Exactly. And that is only one part of the outbound strategy. I expect DECN to have many people on the phones and using marketing along with social media to build up the inbound.
There is a very large opportunity here as everyone in the industry including Doctors, healthcare providers, patients, and distributors will embrace this low cost alternative...everyone except Roche, Bayer, Abbott and of course JnJ.
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