What about the DME's????
Health plan drug lists,etc....
Get on Generic alternative preferred lists.
Those are good places to start...calling Doctor offices,and Diabetic patients? Good grief...
How did JNJ get their customers....??? Gave away Meters...
How does Genstrip get their customers???....Give away some Test Strips?
How bout some real commercials...National advertising campaign?
It can't be Mickey Mouse...we are dealing with people's lives(that's why I hate DECN's pricing strategy...unless the Test strip business,all Test strips,were inevitably going there).
Scoop
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