$ICNB..."Since Bellissima’s introduction in April at this year’s 73rd annual Wine & Spirits Wholesalers of America exposition, the phone at Iconic Brands has not stopped ringing. “The response to our introduction at WSWA has been nothing short of spectacular,” says Rich. “In all my years in the business I’ve never seen anything quite like this.”
It's more than clear in this piece of the article, they're talking about Iconic Brands (ICNB). Try to spin it any way you want. News is coming soon...BIG run coming soon...$$$$
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