Before the next reverse split or after? Seems to be a trend typically the pps goes up after reverse split then down to same pps once those shares have been diluted.
Rinse. Repeat.
Shareholders never benefit and never will.
Bad thing is any good news or catslysts are more reason for more dilution.
About Bruce Perlowin, i think is simply the greatest expert in the sector.
Of course, he "traded" cannabis when that product was illegal, but now is different, and his experience (and his name) can make the difference.
Probably you don't remember that in the plant exist a large refrigerated area : the decortication line is only the beginning, and the terrain near the plant can change cultivation ...