How are they *not* paying a royalty to use Hoover's brand?
Absence of evidence is not evidence of absence.
And, it's not a case of not realizing they can sell the same thing under two different brands: they consciously decided to stop promoting 'Capstone' in favor of 'Hoover', a year ago. Didn't build, didn't market, didn't ship LED products with the Capstone brand to new sales prospects.
Sales suffered, results suffered, stock suffered. For what again? Where are we, a year later?
How's that Hoover branding working out for you, Stewart? Maybe another NASCAR/Nationwide sponsorship is in order...