Here you go Frankie,
Definitions of LOSS LEADER on the Web:
Merchandise sold by a retailer at a loss in order to increase store traffic and sales of other items..
www.onlinewbc.gov/docs/starting/glossary.html
Item that is priced below cost to attract customers who will then presumably purchase other, profitable products.
multichannelmerchant.com/retailchannel/retail_glossary/
The deliberate sale of a product or service sometimes below cost, in order to attract new customers.
www.crfonline.org/orc/glossary/l.html
A retail item advertised at an invitingly low price in order to attract customers for the purchase of other, more profitable merchandise. (UT)
fourps.wharton.upenn.edu/advertising/dictionary/l.htm
A book sold near or below actual cost.
www.lughnassadhbooks.com/glossary/glossary.html
drawing card: a featured article of merchandise sold at a loss in order to draw customers
wordnet.princeton.edu/perl/webwn
In marketing, a loss leader is an item that is sold below cost in an effort to stimulate other profitable sales. There are several varieties of these profitable sales.
en.wikipedia.org/wiki/Loss_leader
now you don't have to ...........