Mike Lindell Media Corp (MLMC)

[Zorax]

Here you go Frankie,
Definitions of LOSS LEADER on the Web:

Merchandise sold by a retailer at a loss in order to increase store traffic and sales of other items..
www.onlinewbc.gov/docs/starting/glossary.html

Item that is priced below cost to attract customers who will then presumably purchase other, profitable products.
multichannelmerchant.com/retailchannel/retail_glossary/

The deliberate sale of a product or service sometimes below cost, in order to attract new customers.
www.crfonline.org/orc/glossary/l.html

A retail item advertised at an invitingly low price in order to attract customers for the purchase of other, more profitable merchandise. (UT)
fourps.wharton.upenn.edu/advertising/dictionary/l.htm

A book sold near or below actual cost.
www.lughnassadhbooks.com/glossary/glossary.html

drawing card: a featured article of merchandise sold at a loss in order to draw customers
wordnet.princeton.edu/perl/webwn

In marketing, a loss leader is an item that is sold below cost in an effort to stimulate other profitable sales. There are several varieties of these profitable sales.
en.wikipedia.org/wiki/Loss_leader


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